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You’ve opened our stories scrapbook where you can meet some of the inspirational people we’ve worked with along the way. No two people are the same, so neither are two scrapbook pages...

Alex, iSmart co-founder, Kenya

Casestudies alex

Written by Helen, February 2012

Upon meeting him, it’s hard to imagine the kind of life he’s been living; his energy is boundless and his confidence - seemingly infallible. He raps more than he speaks. But glimpse beneath the charismatic salesman and his words take on a whole new meaning.

Christmas just gone, Alex’s sister died, aged 20. It’s February when we meet him. He still hasn’t been able to afford to release her body from the morgue. This is just the latest of many hard things Alex has had to experience in life.

Having been on the streets most of his life, he found his way to Livelihoods in 2007 and helped co-found their Social Enterprise, iSmart. A combination of being well connected and well-liked make him the man to beat in terms of sales. I’ve been in the room only seconds, and Alex hits me with his sales pitch. He’s selling a solar lamp that doubles up as a mobile phone charger.

He’s never far from finding the next potential Sales Agent or negotiating an even better deal with a supplier, so it’s hard to imagine anyone more qualified to mastermind new business strategies - a process in which he plays a crucial role.

Alex has turned his life around.

You may meet this charmer in the future. If you do, and he has it his way, you won’t know of him as Alex, you’ll know him as his musical alias, ‘Haridiki’.

Alex, AKA Haridiki - the Kawangware rapper who went worldwide

You can hear him rapping at the end of this video!

Read Amy's Story Next »
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